What we promote, and where it runs.
Video promos
15 to 30 second films for Reels, Shorts and in-stream video, with captions for people watching on mute.
Carousels
One issue explained in five swipes: the problem, the plan and what the candidate has already done.
Event promotion
Rallies, meetings and live sessions promoted to people living near the venue in the days before.
Vision highlights
Key points of the manifesto or ward plan turned into short, shareable creatives.
Search ads
Ads on the candidate's name and local issues, pointing to the campaign website.
Creator collaborations
Local creators who explain the candidate's work in their own style, always labelled as paid.
Spending the budget when it counts.
Campaigns often spend too much in the first week or save everything for the last. We split the promotion budget into phases agreed in advance.
Awareness
Introduce the candidate widely in the seat so the name and face become familiar.
Persuasion
Issue-led creatives aimed at the areas and age groups where support is still open.
Reminder
Polling date and how to check voter details on official Election Commission resources.
Stop
Every paid campaign switched off before the silence period, and confirmed.
Getting ads approved before they run.
Once the Model Code of Conduct is in force, political ads on social media and other electronic media need pre-certification from the Media Certification and Monitoring Committee. We build the time for it into every promotion plan:
- Finalise the creative and a written transcript of every word spoken or shown.
- Apply to the MCMC with the creative, transcript and production cost, within the advance time the rules require.
- Run the ad only after the certificate is issued, exactly as certified.
- Complete each platform's advertiser verification and add the required "paid for by" disclaimer.
- Keep certificates, invoices and platform spend reports for the candidate's expenditure account.
Working with Mumbai's local creators, openly.
Mumbai has creators for almost every neighbourhood, language and community. A well-chosen local creator can explain a candidate's work to people who never follow political pages.
We shortlist creators whose audience actually lives in the seat, brief them on facts rather than scripts, and make sure every collaboration uses the platform's paid-partnership label. Payments to creators are recorded as campaign expenditure. We do not run anonymous "fan pages" or unlabelled paid posts.
Transparency protects the candidate: undisclosed paid promotion can be treated as paid news and become a complaint. Labelled, recorded promotion cannot.
Creative, targeting and paperwork in one team.
In-house creative
Writers, designers and editors make the ads, so changes take hours, not days.
Area-level targeting
Promotion aimed at the neighbourhoods in your seat, in the languages spoken there.
Records ready
Certificates, invoices and spend reports kept in order for the expenditure account.
Questions campaigns ask us
It creates and runs paid promotion for a campaign: ad creatives and video promos, targeting by area and language, budget pacing, creator collaborations, certification and spending records. Troika Tech does this online only.
It depends on the size of the seat, the competition and the campaign length. We propose a phased budget after the first consultation and show weekly what each rupee reached, so you can move money to what works.
Yes, using location targeting by pin code or radius, within each platform's minimum audience size. For very small wards we combine targeting with organic content shared by local supporters.
When the Model Code of Conduct is in force, political ads on social media and other electronic media need MCMC pre-certification, and platforms need advertiser verification and a disclaimer. Your legal adviser should confirm the details for your election.
No. Troika Tech works 100% online. Outdoor advertising and printing stay with your campaign's other vendors, and we do not send unsolicited bulk messages.
Tell us about your campaign
Share your seat or ward, the election and your timeline. We will reply with an online plan and a written quote. Mumbai | Maharashtra | Pan-India.