Running a campaign in a city of very different neighbourhoods.
One Mumbai seat can include old chawls, gated high-rise societies, redevelopment colonies, koliwadas and busy market lanes. Each group follows different pages, speaks a different mix of languages and is online at different hours.
BMC wards
The most personal contests: voters know the candidate's face, so content shows them on the actual streets of the ward.
Assembly seats
The city elects 36 MLAs. Each seat spans several wards, so the plan balances seat-wide themes with ward-level detail.
Lok Sabha seats
Mumbai sends six MPs to Parliament. These campaigns need a big story and the discipline to localise it segment by segment.
A campaign day, managed online.
During the campaign peak we run to a fixed daily rhythm, agreed with the candidate's team at the start:
- Morning: overnight mentions and news reviewed; the day's priorities sent to the campaign manager.
- Before noon: the day's posts and promotions approved and scheduled.
- Afternoon: photos and clips from the field arrive in a shared folder and are edited and posted within hours.
- Evening: live coverage of the main event or a short live session from the candidate.
- Night: a one-page summary: reach, comments that need an answer and tomorrow's plan.
When something breaks, the clock starts.
Spot
The monitoring desk flags a viral post, a misleading clip or a sudden spike in comments.
Check facts
We confirm what actually happened with the campaign team before anyone replies.
Decide
Reply, clarify with a video, report to the platform, or let it pass: the candidate's approver decides.
Follow up
We track whether the response worked and note the lesson for the rest of the campaign.
The most important days are the quietest online.
Election law stops campaigning in the 48 hours before the poll closes, and that includes campaign content online. We plan backwards from that moment.
- The last campaign posts and ads are scheduled to end before the silence period begins.
- All paid promotion is paused on every platform, and we confirm it in writing.
- Replies switch to neutral information, such as official voter-help resources, if your legal adviser agrees.
- No exit-poll content is shared while the legal restriction applies.
- After results: a thank-you message, then the first work updates.
Clear records, during and after the campaign.
Daily summary
One page every night, so the candidate can read the state of the campaign in two minutes.
Weekly review
A short call to look at numbers, adjust the plan and agree the next week's priorities.
Full handover
All accounts, files, ad records and reports returned to the campaign when the election ends.
Questions campaigns ask us
The day-to-day running of the online campaign: scheduling and approvals, field content, promotion, comments and messages, monitoring and rapid response, and daily and weekly reporting. Troika Tech handles the online side only.
Yes. Ward campaigns are small and personal, so we keep content very local: the candidate on the ward's own streets, local issues and the languages spoken in that ward.
Response times are agreed at the start. During the campaign peak the monitoring desk works long days, and anything urgent is flagged to the campaign within hours.
The candidate or one person they nominate. A shared calendar shows what is waiting for approval, so posts are not held up and nothing goes out unseen.
They stay with the candidate. We hand back all access, files and ad records, and many leaders then move to a lighter monthly plan to keep their pages active.
Tell us about your campaign
Share your seat or ward, the election and your timeline. We will reply with an online plan and a written quote. Mumbai | Maharashtra | Pan-India.