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Social Media Management Packages in Mumbai
What social media management costs in Mumbai in 2026, what each package tier should include, what is usually left out of the quote, and how to compare agencies, freelancers and in-house hires before you sign.
Quick Answer
Social media management packages in Mumbai typically range from about ₹10,000 to ₹35,000 a month for a basic plan to ₹1,00,000 or more for full-service work, based on published market ranges. Ad spend and GST are usually charged separately.
Typical Social Media Package Tiers in Mumbai
These are market ranges published by Indian agencies and pricing guides in 2025 and 2026, with Mumbai at the higher end of national pricing. They are a guide to sense-check quotes, not Troika Tech's price list.
| Tier | Typical monthly range | What it usually includes |
|---|---|---|
| Basic | ₹10,000 - ₹35,000 | 1-2 platforms, 8-12 posts a month, basic captions and hashtags, scheduling, a short monthly report |
| Standard | ₹40,000 - ₹80,000 | 2-3 platforms, 12-20 posts including 4-8 Reels, community management, a small ad campaign, monthly report |
| Premium | ₹1,00,000 - ₹2,50,000 | 3-4 platforms, regular Reels and video, creator collaborations, paid campaigns, detailed reporting |
| Enterprise | ₹3,00,000+ | Multi-brand or multi-city work, shoots, influencer programmes, dedicated team and daily monitoring |
Ranges exclude ad spend paid to Meta or LinkedIn and 18% GST. Exact inclusions vary from agency to agency.
What Changes the Price
Six Cost Drivers
Two quotes with the same headline number can contain very different amounts of work. These are the lines to compare.
Number of platforms
Each platform needs its own formats, captions and community time. Two done well beats four done thinly.
Reels and video
Editing your footage costs far less than scripting and shooting new video. Ask which one is included.
Posts per month
More posts mean more design and copy time. Agree a number that quality can sustain.
Community management
Replying to comments and DMs every day takes real hours, especially for consumer brands.
Paid campaign management
Setting up, testing and optimising ads is separate work from organic posting, and the ad budget itself is extra.
Languages
Captions in English, Hindi, Marathi or Hinglish, or several versions of the same post, add writing time.
Freelancer vs Agency vs In-House
| Option | Typical cost | Good for | Watch out for |
|---|---|---|---|
| Freelancer | ₹15,000 - ₹50,000 a month | One platform, simple content, tight budgets | No cover for leave, limited design, video or ads skills |
| Boutique agency | ₹30,000 - ₹1,50,000 a month | Most small and mid-size Mumbai businesses | Check who actually works on your account |
| Full-service agency | ₹1,00,000 - ₹5,00,000+ a month | Brands that need strategy, video, ads and creators together | Make sure the scope and reporting match the fee |
| In-house hire | Salary, tools and management time | Large brands posting daily with constant approvals | One person rarely covers strategy, design, video and ads |
Freelancer and agency ranges are published market figures for India's metro cities, 2025 and 2026.
Costs Often Left Out of the Quote
- Ad spend. Usually the biggest monthly cost, paid directly to Meta or LinkedIn.
- GST. 18% on agency services, often added on top.
- Shoots. Photographers, videographers, studio or location costs.
- Creator fees. Influencer payments are rarely part of a management fee.
- Tools. Scheduling, design and listening tools, and who owns the logins.
- Reply coverage. Whether DMs are answered after hours and on weekends.
Ask for each of these in writing so the first invoice holds no surprises.
How Troika Tech Builds Your Package
We do not sell packages off a list. After a free audit, we recommend the platforms worth your money now, the number of posts and Reels that will make a difference, and whether paid campaigns should start straight away. You get a written quote with the management fee, suggested ad spend, GST and every separately quoted item listed line by line.
Every package can include our AI agents, which answer DMs and WhatsApp messages instantly and call back form leads within minutes, because social media spend is wasted if enquiries wait. Learn more about the full service on our social media marketing agency in Mumbai page, or see how social fits with SEO and ads at our digital marketing company in Mumbai page.
Frequently Asked Questions
How much does social media management cost in Mumbai?
Published market ranges put a basic plan at roughly ₹10,000 to ₹35,000 a month, a standard plan with regular Reels at roughly ₹40,000 to ₹80,000, and premium or full-service work at ₹1,00,000 and above. Ad spend and GST are usually extra.
Is ad spend included in a social media package?
Usually not. The package pays for planning, content and management. The ad budget is paid to Meta or LinkedIn. Always ask for the two to be shown separately.
How many posts should a package include?
For most businesses, 12 to 20 posts a month across one or two platforms, including at least four Reels, is a sensible starting point. More is only better if quality stays high.
Is a freelancer cheaper than an agency?
Often, yes. A freelancer can be a good choice for a single platform with simple content. An agency makes sense when you need strategy, design, video, community management and ads together, with cover when someone is on leave.
What does Troika Tech charge?
We quote after a free audit, because the right package depends on your platforms, content volume and goals. Our AI agents for DMs and lead follow-up are priced separately; see AI call rates in India for a starting reference.
Can I change packages later?
Yes. Most businesses start with a focused package, then add a platform, more Reels or paid campaigns once the first results come in. We review the scope every month.
Get a package quote you can compare
Share your profiles and goals. We send a written plan with fee, ad spend and every extra listed separately.
📞 Book Your Free Social Media AuditRelated Services in Mumbai
- Social Media Marketing Agency in Mumbai - Strategy, content, community and paid social under one team.
- Instagram Marketing Agency in Mumbai - Reels, carousels, Stories and Instagram ads that bring DMs and leads.
- LinkedIn Marketing Agency in Mumbai - Company pages, founder branding and LinkedIn ads for B2B.
- Digital Marketing Company in Mumbai - SEO, performance ads and AI calling agents in one system.