Every level of election in Maharashtra has its own online audience.
Maharashtra elects 48 members to the Lok Sabha and 288 to the Vidhan Sabha, and thousands more to municipal corporations, municipal councils, zilla parishads and panchayats. The online campaign for each looks different.
Lok Sabha
Large seats with several Assembly segments: a constituency-wide story with content tuned to each segment.
Vidhan Sabha
A mix of urban and rural voters in many seats: local issues, local faces and a strong Marathi presence.
Municipal corporations
Ward-level campaigns in Mumbai, Thane, Pune, Nagpur and other cities, where voters know their corporator by name.
Councils & zilla parishads
Smaller electorates where WhatsApp Channels, Facebook and local video reach people best.
Lok Sabha and Vidhan Sabha polls are conducted by the Election Commission of India; local body polls by the State Election Commission, Maharashtra. Their rules on publicity and expenditure are followed in every plan.
One team, one calendar, one set of numbers.
We set up a digital war room for the campaign, run online from our Mumbai team, with clear roles so nothing waits for one busy person:
- Strategist: owns the plan, the daily priorities and the line to the candidate.
- Writers: Marathi, Hindi and English copy for posts, scripts and statements.
- Designers and video editors: creatives, reels and speeches cut for each platform.
- Ads manager: promotion by district, town or ward with records for expenditure.
- Monitoring desk: mentions, trends and misinformation flagged within hours.
- Analyst: a daily summary and a weekly report the campaign can act on.
From announcement to results, in four stages.
Audit & plan
Review existing accounts, opponents' online activity and the seat's issues; agree goals, budget and approvals.
Build
Brand templates, content bank, landing page and ad accounts set up with the verification political ads need.
Run
Daily publishing, live events, targeted promotion and rapid response during the campaign period.
Close
Silence period respected, results communicated, and a full report with every account and file handed back.
Mumbai, Pune, Vidarbha, Marathwada, Konkan: one plan does not fit all.
Online habits differ across the state. We plan content and promotion region by region instead of copying a Mumbai campaign everywhere.
In Mumbai, Thane and Pune, short video and Instagram carry a lot of weight with younger voters, and Hindi and English sit beside Marathi. In Nashik, Aurangabad (Chhatrapati Sambhajinagar), Nagpur and the smaller towns, Facebook pages, YouTube and WhatsApp Channels often matter more, and content is almost entirely in Marathi. Rural seats need simple, visual messages that work on low-cost phones and slow connections.
Pan-India too: the same war-room model works for campaigns in other states, with writers in the local language.
What you see every week.
Reach by area
Where your content was seen, by district, town or ward, against the areas the campaign is targeting.
Conversation
What people are saying about the candidate and the issues, with the comments that need an answer.
Spend & records
Promotion spend by platform with invoices, ready for the candidate's expenditure account.
Questions campaigns ask us
It is running the whole digital side of a campaign: strategy, content, design and video, social media, paid promotion, monitoring and reporting, from one team. Troika Tech provides it 100% online; ground events and printing stay with your campaign.
Yes. We are based in Mumbai and manage online campaigns across Maharashtra and in other states, with content written in the voters' own language.
Ideally several months before the election is announced, so profiles, content and audiences are ready. Many campaigns come to us later; in that case we prioritise the work that gives the most reach in the time left.
We keep invoices and records of all promotion and content spend so it can be shown in the candidate's expenditure account, and we route political ads through each platform's verified political-ad process. Your legal adviser should confirm the details for your election.
It depends on the seat, the length of the campaign, the number of platforms and languages, the amount of video and the promotion budget. After a free consultation we send a written quote that lists exactly what is included.
Tell us about your campaign
Share your seat or ward, the election and your timeline. We will reply with an online plan and a written quote. Mumbai | Maharashtra | Pan-India.