How to Get Green Tick Verification on WhatsApp

The WhatsApp green tick verification is crucial for businesses using the marketing platform. Here’s a comprehensive guide on what it is, its benefits, and the application process.

The Verified Account Badge (Green Tick)

A verification badge that appears next to a business name in WhatsApp.
Signifies an official account verified by WhatsApp.
Adds credibility and trust to your account.
Helps users distinguish between genuine accounts and imposters.

Types of WhatsApp Business Accounts

Business Account:
Automatically assigned upon signing up for WhatsApp Business.
Indicates a business account but shows the phone number instead of the business name in most views.

Official Business Account:
Comes with the green verification tick.
Displays the business name in all views instead of the phone number.
Requires application and approval through the WhatsApp Business Platform.

Is it Worth Getting a Green Tick?

Pros:
Enhances authenticity and user trust.
Displays the brand name, not the phone number.
Free to obtain.

Cons:
No additional features beyond the badge.
Requires use of the WhatsApp API.
The application process can be stringent.

Application Process

Get WhatsApp API Access:
Cannot be done through the free app; requires a Business Solution Provider.

Send WhatsApp Campaigns:
Increase activity to demonstrate serious business intentions.

Enable Two-Factor Authentication:
Mandatory step in Meta Business settings.

Verify Your Meta Business Account:

Necessary for qualification.

Apply for the Green Tick:

Go to Meta Business Manager > Business Settings > WhatsApp Accounts.
Follow prompts and submit required documents.

Wait for Approval:
Takes a few days; the badge appears automatically if approved.

What if Rejected?

You can still use all features of the WhatsApp Platform.
Retry application after 30 days.

Eligibility Criteria

Reserved for well-known brands (news coverage helps).
Only businesses are eligible, not public figures.
Must use the WhatsApp Business Platform (API).
Higher chances with Tier 2 messaging level or above.

Key Takeaway: The green tick verification on WhatsApp significantly boosts business credibility and trust. While the application process can be rigorous, it is free and worthwhile for enhancing the brand image on the platform.