Kickstart your WhatsApp Marketing Journey
Wish to Unlock Business Growth?
Tap into the power of WhatsApp Marketing & achieve:
- Upto 150x ROI
- 7x Conversions
- 3x Boost in sales
⚡️Powered by Official WhatsApp Business API
What is WhatsApp Marketing?
What is WhatsApp Marketing?
“Ways to Get Started with WhatsApp Marketing for Your Business
Embarking on your WhatsApp marketing journey can be achieved through two distinct pathways tailored to suit businesses of varying sizes:
WhatsApp Business App: This application is freely available and ideally suited for individuals and small businesses. It caters to those who handle a relatively modest volume of messages. The app provides an intuitive platform to manage customer interactions effectively without incurring costs.
WhatsApp Business API: Specifically designed for medium—to large-sized businesses, the WhatsApp Business API was introduced to facilitate scaled communication with customers, leads, and users directly through WhatsApp. This official route enables businesses to significantly enhance user engagement and expand their operations without the risk of number blocks. Businesses can begin by partnering with an authorized platform such as Troika Tech to leverage the WhatsApp Business API, ensuring a seamless integration and robust support system.
Both options offer unique advantages and are designed to streamline communication processes, helping businesses of all sizes to thrive in a competitive digital environment. Whether you’re a small business owner looking for a cost-effective solution or a medium to large-sized business ready to scale your operations, WhatsApp marketing has the potential to transform your business.
Drive 3x Sales from Day 1
Troika Tech customers have seen 5x more open rate & click-through rate than Emails & SMS. Marketing on WhatsApp helps 3x your sales, skyrocket revenue & increases your brand’s visibility
Build Trust & Boost Business Authenticity
The WhatsApp Green Tick helps establish your Business as Trustworthy & Authentic in the users’ eyes.
Understanding the Imperative of WhatsApp Marketing in 2024
In 2024, WhatsApp Marketing has become essential for businesses looking to capture and engage their audience effectively. As traditional channels like email and SMS experience declining open rates, WhatsApp emerges as a superior communication tool, boasting impressive metrics that underline its effectiveness:
Global Reach: WhatsApp has a vast user base, with 2.4 billion people globally using the platform. This extensive reach provides businesses with an unparalleled opportunity to connect with diverse audiences across different geographies.
Engagement Rates: The platform maintains an exceptional 98% message open rate, significantly higher than industry averages for other communication methods. Such high engagement ensures that messages reach customers and capture their attention.
Click-Through Rates: WhatsApp shows an impressive 45-60% click-through rate, indicating that not only are messages read, but they also effectively drive user action, leading to higher conversion possibilities.
User Interaction: On average, users spend 38 minutes daily engaging with the platform. This level of daily engagement reflects a deeply ingrained habit and reliance on WhatsApp, making it a critical channel for sustained customer interaction.
These compelling statistics demonstrate why WhatsApp Marketing will be beneficial and necessary in 2024.
It offers businesses a dynamic and effective tool to reach out to and engage with customers in a landscape where many traditional methods are seeing diminishing returns.
Ways to get started with WhatsApp Marketing
WhatsApp Business API: Specifically designed for medium—to large-sized businesses, the WhatsApp Business API was introduced to facilitate scaled communication with customers, leads, and users directly through WhatsApp.
This official route enables firms to significantly enhance user engagement and expand their operations without the risk of number blocks. Companies can begin by partnering with an authorized platform such as Troika Tech to leverage the WhatsApp Business API, ensuring a seamless integration and robust support system.
Both options offer unique advantages and are designed to streamline communication processes, helping businesses of all sizes thrive in a competitive digital environment.
Whether you’re a small business owner looking for a cost-effective solution or a medium—to large-sized business ready to scale your operations, WhatsApp marketing has the potential to transform your business.
How to do WhatsApp Marketing with Troika Tech?
Broadcast Promotional Offers to Unlimited Users in One Go
Automate your Notifications & Reminders on WhatsApp
WhatsApp messages have a 98% open rate. Sending bulk WhatsApp Marketing messages & offers on WhatsApp is the best way to reach a broad audience & boost your sales.
You can bulk broadcast UNLIMITED WhatsApp promotional messages to opted-in users on WhatsApp, like discount offers, promotions on festivals & much more.
Forget Emails & SMS. Get 5x more open rates & responses when you automate notifications to users on WhatsApp.
You can set up automated notifications on WhatsApp for multiple events like orders, shipping, delivery, abandoned carts & more to users via integration.
Send WhatsApp Retargeting Campaigns
Run Direct to WhatsApp Ads
Segregate Audiences Smartly on the basis of Read, Delivered, and Replied behaviors and retarget messages accordingly
Retarget users who are 3x more likely to convert into customers with AiSensy’s WhatsApp Retargeting Campaigns.
Rest assured, retargeting users based on their interaction with your WhatsApp Broadcast Campaigns is a breeze. Whether they’ve Read your Broadcast or not, or in many more use cases, you can do it all with ease.
By running Direct to WhatsApp Ads on Instagram & Facebook, you can drive instant lead generation & reduce cost per lead.
With ‘Direct to WhatsApp Ads’, users instantly redirect to your WhatsApp where you engage them in a live 1:1 conversation.
A major benefit here is that when a user lands on your WhatsApp, you’ll instantly get their name & Mobile number (without having them fill out tiring landing page forms).
You can create, run & monitor analytics for your Click-to-WhatsApp Ads directly via Troika Tech
#1 Choice of Thousands of Startups and Brands
Top Notch Features
Troika Tech Platform offers you all the features you need to drive WhatsApp for marketing & customer support.
Broadcasting & Automation
Customer Support
CRM & Integrations
✅ Smart Audience Segmentation
✅ 1 Admin + 2 Agents FREE
✅ One Click Dialogflow Chatbot Integration
✅ Mobile Responsive Dashboard
✅ No Code Chatbot Templates
WhatsApp Marketing FAQs
Q. How much does WhatsApp Marketing cost?
WhatsApp Marketing is free if done using WhatsApp Business App. However, if you’re using a WhatsApp API-based platform like Troika Tech, you’ll need to pay for platform charges.
Q. Is WhatsApp Marketing legal?
Yes, WhatsApp Marketing is legal, if you’re using an official WhatsApp API-based platform like Troika Tech! Many top-tier businesses like Skullcandy, Flipkart, Rentomojo, Vivo & Byjus use WhatsApp Marketing to drive sales & answer customer queries on WhatsApp.
Q. How can I grow my audience on WhatsApp?
>> You can easily drive engagement on WhatsApp by
>> Sharing WhatsApp Links everywhere (Social Media, product packaging)
>> Adding WhatsApp Button to website
>> Implementing WhatsApp pop-up on
>> Adding WhatsApp QR Code on the packaging, stores etc.
Q. What are the benefits of WhatsApp Marketing?
WhatsApp Marketing helps you drive 3x sales for your business, build brand trust & reputation, increase customer satisfaction & reduce marketing costs & efforts!
Q. Why is WhatsApp Marketing important?
WhatsApp Marketing helps you drive 3x sales for your business, build brand trust & reputation, increase customer satisfaction & reduce marketing costs & efforts!
Q. How to do bulk WhatsApp Marketing?
You can easily do bulk WhatsApp Marketing with an official WhatsApp Engagement Suite like Troika Tech. Troika Tech is a WhatsApp Marketing platform based on WhatsApp APIs allowing you to Broadcast messages to unlimited users, provide live chat on multiple devices & much more.
Q. Is WhatsApp Marketing effective?
Yes, WhatsApp Marketing is extremely effective! WhatsApp notifications have a 98% message open rate & 45-60% click-through rate providing brands with the visibility they need to increase sales & revenue.
