What is a WhatsApp Green Tick Badge?

The WhatsApp green tick badge signifies an official, verified account.
It ensures users that they are interacting with a genuine brand.
Increases account authenticity and builds trust with users.

Difference Between a Regular Business Account and an Official Business Account

Regular WhatsApp Business Account:

Designed for small and medium-sized businesses.
Provides essential communication features like business profiles, messaging templates, quick replies, labels, and automated messaging.
Verification is possible but has yet to be guaranteed.

Official WhatsApp Business Account:

Intended for larger enterprises and brands with significant customer bases.
Offers advanced features like WhatsApp Business API for automation and integration with external systems.
By default, it usually comes with a green verification badge.

Pros and Cons of a WhatsApp Green Tick Badge Application

Pros:

Adds credibility and trust to your business profile.
Increases visibility in WhatsApp search results.
Allows direct communication through WhatsApp Business API.
Enables comprehensive business profile setup.
Access to WhatsApp Business tools for streamlined customer communication.

Cons:

Stringent application process with no guarantee of approval.
Must adhere to WhatsApp’s Business Policy and Commerce Policy.
Higher expectations from users in terms of response times and service quality.
Potential costs associated with WhatsApp Business API usage.

How do you apply for a WhatsApp Green Tick Badge?

Sign up for WhatsApp API Access:

Register through a Business Solution Provider (BSP) like Troika.

Ensure active use by reaching a minimum of 1,000 daily messages.

Reaching Tier 2 or Higher Messaging Levels:

Regularly respond to customer inquiries.
Maintain high response rates.
Use quick replies for efficient responses.
Organize and label chats.
Avoid blockages by following WhatsApp’s policies.
Encourage customer engagement.
Utilize WhatsApp Business tools and monitor analytics.
Train your team for consistent service quality.
Collect customer feedback.
Stay compliant with WhatsApp policies.
Verify Your Business on Meta Business Manager:
Ensure your business is legally registered and has a valid phone number and address.

Complete the verification process on Meta Business Manager.
Build Brand Value:

Establish media coverage from reputable news outlets.
Avoid paid or promotional content for verification.

Enable 2-step Verification:

Add an extra layer of security with a unique six-digit PIN.

Ways to Apply for a WhatsApp Green Tick Badge

Meta Business Manager:
Navigate to Business Settings > WhatsApp Accounts > WhatsApp Manager.
Submit your request through the ‘Settings’ icon and ‘Profile’ section.
Business Service Provider:
Utilize BSPs like Troika Tech to assist with the application process.
BSPs may charge for their services, which can take up to three weeks.

What if Your Application Gets Rejected?

Review the reason for rejection and correct any issues.
Increase media coverage and initiate more WhatsApp conversations.
Add WhatsApp widgets to your website and social media.
Contact WhatsApp support for further guidance.
Ensure compliance with WhatsApp policies.
Improve your business profile and reapply after the specified period.
Seek professional help if needed.

Benefits of a WhatsApp Green Tick Badge

Enhances credibility and trustworthiness.
Increases visibility and direct communication with customers.
Allows access to WhatsApp Business tools and APIs.
Prevents impersonation and fraud.

Using WhatsApp APIs Without Green Tick

You can still use WhatsApp Business APIs without a Green Tick.
Features include broadcasting marketing campaigns, running click-to-WhatsApp ads, and scheduling messages at scale.

Key Takeaway

Obtaining a WhatsApp Green Tick Verification enhances your business’s credibility, trustworthiness, and visibility, providing significant customer engagement and communication advantages.