In Kolkata’s fast-evolving financial ecosystem, where customer expectations and security standards are at an all-time high, traditional banking communication methods like SMS, IVR, and email often fall short. They’re slow, prone to spam filters, and lack personalization — causing customer drop-offs and low engagement. The WhatsApp Business API for banking in Kolkata changes that. It gives banks and NBFCs a secure, verified, and interactive communication platform that delivers instant updates, account alerts, and 24/7 support — directly within customers’ most-used app.