Food Brands Boosts Revenue by 40% with Troika Tech.
Food Brands experienced a remarkable 43% increase in sales through their collaboration with Troika Tech. By leveraging WhatsApp for broadcasting promotional offers, recovering abandoned carts, and initiating direct-to-WhatsApp advertisements, they significantly enhanced their revenue streams.
43% Growth in Sales
Food Brands saw their monthly orders surge from 170 to 350 by utilizing Troika Tech to broadcast offers on WhatsApp.
18-55% Recovery of Abandoned Carts
By sending personalized reminders on WhatsApp, they successfully converted users who had abandoned their shopping carts.
24/7 Customer Support with Chatbot
The integration of a WhatsApp chatbot allowed them to offer continuous customer support, ensuring assistance was available at all times.
Strong Brand Identity
They established a solid and trustworthy brand identity, enhancing customer perception and loyalty.
Problems Faced by Foods Brands
Foods Brands is an e-commerce brand creating Healthy snacks for Diabetic health-conscious people.
Before onboarding Troika Tech, problems they faced included:
1. Fewer Sales -struggled to drive sales & conversions from traditional Marketing channels, Emails, and SMS had less than 28% open rates.
2. Increasing Abandoned Carts – One of the principal concerns of Food Brands was Cart Abandonment.
Users who visited their website after clicking on paid ads run by them or seeing products on Amazon or Flipkart added products to their cart but still needed to complete the purchase.
3. Struggled to find the right WhatsApp Business Partner – Before Troika Tech, Food brands tried out 3-4 WhatsApp partners.
They did not get a complete package of features from any of the partners. Whether it was Chatbot automation, Live Chat, or quality customer support, they struggled to find the perfect solution from other WhatsApp Partners.
3. Slow Customer Support – Users needed help finding answers to their queries quickly enough from emails & and website chat. 1:1 Live Chat could have been more effective via Website Chat!
4. Personalization Goal wasn’t achieved – Sending personalized emails, SMS did not have an efficient enough ROI for Food Brands. They were unable to achieve their personalization goals via Emails, and SMS.
How Troika Tech Helped Food Brands overcome these Problems?
Broadcast Offers to Users in One Go
Brands used Troika to send promotional offers to their users on WhatsApp.
Using Troika, they were able to send Marketing & promotion offers on their products.
to as many users as they wanted in one go!
Automate Notifications & Reminders on WhatsApp
Food Brands used Troika Tech to send WhatsApp notifications for several events, including Order Confirmation, payment confirmation, feedback, Live delivery updates, Abandoned Cart reminders, and more.
If they have any queries related to their product, they can simply send a WhatsApp message from where an agent will answer their query.
Abandoned Carts Recovery
Many users added products to their cart but still need to complete the purchase.
To solve this Dilemma of Abandoned Carts.
Troika Tech set up WhatsApp automation that triggered an Abandoned Cart Notification 18-25 minutes after a user added a product to their cart & didn’t complete the transaction.
Customer Support on WhatsApp
On WhatsApp, Brands could solve customer queries in real-time with Troika Tech’s intuitive 1:1 Live Chat Option & Chatbot Functionality.
With Troika Tech’s intuitive Live Chat Dashboard & multi-human Live Chat Support.
they could solve multiple queries instantly, substantially increasing Customer Satisfaction.
Automating Sales & Support with WhatsApp Chatbot
Food Brands automated its sales & customer support 24×7 by integrating a Smart WhatsApp Chatbot to Troika Tech.
The Chatbot answered common customer queries and engaged new leads that landed on WhatsApp.
freeing their agent’s valuable time for more important purposes.
Run Direct to WhatsApp Ads
Instead of spending tons of money running Google Ads, Brands runs cost-effectively direct-to-WhatsApp Ads on Facebook & Instagram.
With these ads, they were able to drive targeted users to WhatsApp and engage them in direct 1:1 Live conversations.
This approach helped them drive 40% growth in overall sales.
Immediate Impactful Results from Day One!
Results achieved by Foods Brands
Foods Brands were happy with the results from Troika Tech WhatsApp Marketing Solutions.
They accomplished:
1. 42% Business Growth – By sending promotional offers, discounts, & Abandoned Cart Reminders on WhatsApp.
2. 3x more Engagement on Promotional WhatsApp Broadcasts, with a 97% Message Read Rate and 44-62% Click-throughs.
3. Unmatched Customer Support Solutions – By providing 1:1 Live chat to users on a platform where they are most active: WhatsApp.
Grow with Troika Tech
Is this something you also want for your Education Brand?
If you wish to see actual efforts in your marketing campaigns, get started with WhatsApp marketing via Troika Tech.
