How Electronics Brands boosted 150x ROI with WhatsApp
Discover how electronics brands slashed their abandoned cart rates by 45-60% and tripled their engagement levels with Troika Tech. Learn more about their strategies below 👇
Immediate Impactful Results from Day One!
150x ROI
Boosted 150x ROI with WhatsApp!
25% Cart Recovery
Recovered 25% of total Abandoned Carts
3x User Engagement
Enjoyed 3x more customer engagement on WhatsApp
Problems Faced by Electronics Brands
1. Increasing Abandoned Carts
One of the principal concerns of Electronics brands was in the form of Cart Abandonment.
Users who visited their website after clicking on paid ads run by them or seeing products on Amazon or Flipkart added products to their cart but did not complete the purchase
2. Inefficient Marketing
Conversions from Emails, SMS
Despite the challenges, there is a clear opportunity for improvement. Electronics brands have found that their Promotional Campaigns, particularly those run via Emails and SMS, have been experiencing low conversions. However, with the right strategies, we can turn this around and significantly boost our sales.
With just about a 20% Open Rate and 2-5% Click-through Rates, Emails and SMS were not the best ways for D2C Brands to boost sales.
3. Siloed Customer Support
Electronic brands had no direct source to communicate with customers in real-time. 1:1 Live Chat could have been more effective via Website Chat!
4. Personalization Goal wasn’t achieved
It’s crucial to remember that personalized customer relationships are not just a goal, but a necessity. They are a key factor in keeping our customers happy and engaged with our brand. This is an area where we need to focus and improve.
Sending personalized emails,SMS did not have an efficient enough ROI for electronic brands.They were unable to achieve their personalization goals via Emails and SMS
Faced with heightened competition and rising abandoned cart rates, electronics brands recognized the necessity of adopting a more effective marketing and customer support platform. They opted for WhatsApp, leveraging its extensive reach of over 2.2 billion monthly active users, including 487 million in India alone.
These brands collaborated with Troika Tech to realize their WhatsApp marketing objectives. Our team assisted them in setting up an official WhatsApp Business Account and addressed their significant marketing and customer support challenges.
How Troika Tech Helped Electronics Brands overcome these Problems?
Recovering 25-40% of Abandoned Carts
Numerous customers added items to their shopping carts but still needed to complete their purchases.
To address this issue of abandoned carts, Troika Tech implemented WhatsApp automation.
This system sends an Abandoned Cart Notification to users approximately 15-20 minutes after they add a product to their cart without completing the purchase.
The results speak for themselves: thanks to this proactive approach, electronics brands have been able to recover a substantial 25-40% of their abandoned carts.
This success rate underscores the effectiveness and potential of implementing WhatsApp automation in the e-commerce sector.
Broadcast Promotional Offers to Unlimited Users in One Go
Electronics brands use Troika Tech to send promotional offers to users on WhatsApp.
Using Troika Tech, they can send Marketing and promotion messages to as many users as they want in one go (Unlimited Users).
Fact: The Broadcast is sent even to Users who still need to add electronic brands to their contacts!
Automate Order & Delivery Updates on WhatsApp
Electronics Brands now uses WhatsApp to send users Order Confirmation & Delivery Updates.
The users need not check their email or SMS to view these confirmations. They receive these updates instantly on WhatsApp.
If they have any queries related to their product, they can send a WhatsApp message from where an Electronics Brand agent will answer their query.
Solve for Customer Support on WhatsApp
Electronics Brands solved customer queries in real-time on WhatsApp with Troika’s intuitive 1:1 Live Chat Option.
Unlock the potential for instant query resolution.
and a substantial boost in Customer Satisfaction with Troika’s efficient Live Chat Dashboard & multi-human Live Chat Support.
Troika’s efficient Live Chat Dashboard & multi-human Live Chat Support.
Profile Creation
Many customers placed items in their shopping carts yet did not finalize their purchases.
To address this issue of abandoned carts.
Troika Tech introduced a WhatsApp automation tool.
This tool automatically sends a notification about the abandoned cart 15-20 minutes after a product is added to the cart but the transaction remains incomplete.
Results Achieved by Electronics Brands
The team at Electronics Brands was pleased with the outcomes of Troika Tech’s WhatsApp marketing solutions. They achieved significant improvements in several key areas:
Abandoned Cart Recovery: They recovered 25-40% of abandoned carts, 3-5 times higher than the recovery rates with emails and SMS.
Increased Engagement on Promotions: Engagement on promotional WhatsApp broadcasts tripled, benefiting from a 98% message read rate and 45-60% click-through rates.
Enhanced Customer Support Solutions: They provided unmatched customer support by offering 1:1 live chat on WhatsApp, where users are most active, ensuring immediate and effective customer service.
Grow with Troika Tech
Is this something you also want for your Education Brand?
If you wish to see actual efforts in your marketing campaigns, get started with WhatsApp marketing via Troika Tech.
